How to choose a chair
2022-07-18
Xiaobian believes that for some brands and dealers with outstanding competitive advantages, business will still be good, and they have the ability to grab the most dividends from industry growth.
But even very hardcore masters cannot sit back and relax, the challenges will become more and more severe, and more methods and more effective strategies will be needed to achieve leadership.
For many factories and dealers with relatively ordinary strength, the current growth momentum of the custom home industry has nothing to do with them, and the business has become more and more difficult.
There are a number of reasons for this judgment, the fundamental factor is that new market changes have emerged:
First, the head custom home legion has been formed, and it has maintained high growth in cabinet customization, forming a high-intensity squeeze effect on brands below the waist.
Taking the data of 2021 as the standard, The Oupai wardrobe and supporting products increased by 49.53% year-on-year, and the Oupai cabinet increased by 24.22% year-on-year. Sophia wardrobe and supporting products increased by 23.38%; Cabinets increased by 17.25%. Zhibang cabinets increased by 17.55%, and wardrobes increased by 54.25%. Baidesheng also increased by 17.69%.
Whether it is a tens of billions of enterprises or a well-known custom home furnishing brand of more than 1 billion, most of them have achieved double-digit growth, exceeding the industry level.
This means that more orders are being occupied by first- and second-tier brands.
The gap in brand growth has been reflected in dealers and salespeople.
